Objective: How can we get people/brands/companies to reduce or eliminate single use plastic and make a positive impact on our environment?
Solution: Convince college students to use biodegradable Earth Cups because they are more environmentally friendly than normal red Solo cups through targeted social and OOH ads directed towards college students and a promotional beer pong tournament.
Created with Lilly Gastis.
OOH ads placed around college campuses targeted towards partying students.
Social executions advertising promotional beer pong tournament across Boston schools.
OOH execution advertising promotional beer pong tournament.
Mockup of promotional t shirts to be handed out at beer pong tournament.
Instagram ads targeted towards partying college students.
In-stadium advertising for Earth Cups featured on cupholders.
