Objective: get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea that taps into their fandoms and help them get more out of what they love.
Solution: Tap into the massive global soccer fandom by partnering with FIFA to create custom in app experiences with real world rewards centered around bringing fans together.
Created with Anna Roberson.
Promotional video spot.
Mockups of in app splash screen and team selection process.
Mockups of themed lesson and in app rewards center.
Mockup of OOH billboard ad.
Social mockups promoting Duolingo x FIFA partnership.
