Objective: Develop Amtrak's purpose and diffuse it into an integrated campaign that revitalizes rail travel for travelers across the U.S, and show that travel should be just as much about the journey as it is the destination.
Solution: Pack That with Amtrak, a multiplatform campaign showcasing all the weird and wonderful things you can bring with you on your Amtrak journey.
Created with John Vamvas.
Instagram execution.
Instagram execution.
OOH bus stop billboard.
OOH highway billboard.
Instagram filter explainer.
Instagram filter usage examples.
